Ferris Bueller Super Bowl ad: Why it's online now, and why Broderick at first refused to star
Posted by admin / Under Honda NSR500
Sunday’s Super Bowl halftime ad break is still almost a week away, but you can get a sneak peek at Honda’s new Ferris Bueller-inspired spot by clicking below. In fact, you’ll get a whole lot more than a peek: This is the full two-and-a-half minute version of Matthew Broderick reprising his role in an homage to the iconic 1986 John Hughes comedy. The clip that will be broadcast during halftime — where ad time costs $3.5 million for 30 seconds — will be only one minute long.
Published on Monday 6th of February 2012 02:02:31 AM
Civic Hybrid owner sues Honda in small-claims court for poor gas mileage
Posted by admin / Under Honda NSR500
A woman who expected her Civic Hybrid to be her dream car wants Honda to pay for not delivering the 50 mpg it promised. But rather than joining other owners in a class-action lawsuit, Heather Peters is going solo against the automaker in small-claims court, an unusual move that could offer a bigger payout. And if successful, it could open the door to a flood of similar lawsuits. A trial was set for Tuesday in Torrance, where American Honda has its West Coast headquarters. Peters, a former lawyer, says that as her vehicle's battery deteriorated, it got only 30 mpg....
Published on Monday 6th of February 2012 02:02:31 AM
Dismantled Accords + Rube Goldberg = Best Honda Commercial, Ever
Posted by admin / Under Honda NSR500
This is great, if you haven't seen it... A few years back a television commercial was produced by Honda's UK ad agency, working in concert with company engineers who painstakingly took apart two special hand-assembled Accords to create this incredible Rube Goldberg-style contraption... This (real/no effects) two-minute spot actually required 606 takes- the first few hundred didn't go all to plan. They therefore had to re-install the set-up repeatedly over several weeks, working shifts day-and-night to achieve this effect. In the end, it took three full months and $6M to capture a perfect run. All you see in the sequence...
Published on Monday 6th of February 2012 02:02:31 AM
Honda to build Mexico car plant, opening 2014 (employing 3,200)
Posted by admin / Under Honda NSR500
Snips from Excerpt only Website: Honda said the plant will open in 2014, with the capacity to produce 200,000 vehicles annually. It will employ 3,200 workers in the central Mexican state of Guanajuato, the same region where Mazda Motor Corp (7261.T) plans to build a new assembly plant. "There are still a lot of vehicles being sold (in the United States) and obviously some of the cheapest places to make parts or assemble vehicles is south of the border," he said.
Published on Monday 6th of February 2012 02:02:31 AM
2012 Honda Civic diesel first details
Posted by admin / Under Honda NSR500
The all-new Honda Civic debuts at the 2011 Frankfurt Motor Show next month – here are the first details of the diesel version. With an evolution of the award-winning 2.2-litre i-DTEC turbodiesel engine and a 12.6 per cent improvement in aerodynamics, the 2012 Honda Civic is promising to be both more powerful and more efficient. That’s a familiar tune these days, but in this particular case the new Civic appears to be offering quite the combo. A 10hp boost might not sound like much to shout about, but the resulting 150hp total output is combined with CO2 emissions of just...
Published on Monday 6th of February 2012 02:02:31 AM
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