Honda creates a butt-steered Segway with the Uni-Cub rolling stool
Posted by admin / Under Honda Racing Corporation
No automaker keeps quite as many strange side projects afloat as Honda, which has everything from jet planes to walking robots underway in its engineering studios. On Tuesday, Honda revealed its plans for another company invention, a rolling stool it now calls the Uni-Cub which users steer by the seat of their pants. One can only hope for a racing version. Designed to mimic the speed and height of walking, the Uni-Cub's lithium batteries power a trick wheel that can move any direction. Using sensors on the seats, riders simply shift their weight in the direction they wish to travel...
Published on Tuesday 22nd of May 2012 04:51:44 PM
Honda misses then appears to go into a self-protect mode
Posted by admin / Under Honda Racing Corporation
I have an 03 Honda Accord EX with about 155K miles on it which I've purchased recently which has had no problems until this morning: it will miss and then seems to go into a protect mode of some sort and will not run over 2500 rpm until I turn the key off and on again, then it's good for another mile or so until it does it again. Has anybody else ever seen or heard of this problem? It may actually be a problem with the on-board computer, you'd think if it was a plug or bad gas it...
Published on Tuesday 22nd of May 2012 04:51:44 PM
Ferris Bueller Super Bowl ad: Why it's online now, and why Broderick at first refused to star
Posted by admin / Under Honda Racing Corporation
Sunday’s Super Bowl halftime ad break is still almost a week away, but you can get a sneak peek at Honda’s new Ferris Bueller-inspired spot by clicking below. In fact, you’ll get a whole lot more than a peek: This is the full two-and-a-half minute version of Matthew Broderick reprising his role in an homage to the iconic 1986 John Hughes comedy. The clip that will be broadcast during halftime — where ad time costs $3.5 million for 30 seconds — will be only one minute long.
Published on Tuesday 22nd of May 2012 04:51:44 PM
Civic Hybrid owner sues Honda in small-claims court for poor gas mileage
Posted by admin / Under Honda Racing Corporation
A woman who expected her Civic Hybrid to be her dream car wants Honda to pay for not delivering the 50 mpg it promised. But rather than joining other owners in a class-action lawsuit, Heather Peters is going solo against the automaker in small-claims court, an unusual move that could offer a bigger payout. And if successful, it could open the door to a flood of similar lawsuits. A trial was set for Tuesday in Torrance, where American Honda has its West Coast headquarters. Peters, a former lawyer, says that as her vehicle's battery deteriorated, it got only 30 mpg....
Published on Tuesday 22nd of May 2012 04:51:44 PM
Dismantled Accords + Rube Goldberg = Best Honda Commercial, Ever
Posted by admin / Under Honda Racing Corporation
This is great, if you haven't seen it... A few years back a television commercial was produced by Honda's UK ad agency, working in concert with company engineers who painstakingly took apart two special hand-assembled Accords to create this incredible Rube Goldberg-style contraption... This (real/no effects) two-minute spot actually required 606 takes- the first few hundred didn't go all to plan. They therefore had to re-install the set-up repeatedly over several weeks, working shifts day-and-night to achieve this effect. In the end, it took three full months and $6M to capture a perfect run. All you see in the sequence...
Published on Tuesday 22nd of May 2012 04:51:44 PM
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